In this project, I analyzed and summarized the Silver Anvil award winning campaign by Coca Cola; Expedition 206. This world renowned campaign demonstrated the proper tactics for reaching your target demographic and successfully sharing your message. Social media played a large part in the success of the Expedition 206 campaign. I researched Coca Cola's goals for Expedition 206, the company's SWOT analysis as well as tactics for the year long journey. I then displayed my research, clearly showing the main points and summarizing the campaign as well as offering my own critiques and thoughts on its execution. Please scroll and read or download a copy of my write up and PowerPoint.
expedition_206.pdf | |
File Size: | 324 kb |
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expedition_206_powerpoint.pdf | |
File Size: | 958 kb |
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